>> i read the "wall street journal" and "new york times" this morning on my ipod. they also go to my kindle. i enjoy reading the mayan prince as well. often, they have new platforms and electronic media as well. it is somehow hurting newspapers, but in fact, i think they're the savior of the traditional newspaper media brand. the challenge for newspaper companies, in my opinion, is to grow those other platforms faster, fast enough to offset the losses that are happening on the print side. without those other platforms, these ships would be sinking very, very fast. >> the big metropolitan newspaper, "washington post,"you name it, has a budget of hundreds of millions of dollars a year, a huge overtaking. they have overseas computer -- reporters. big expenses to reduce this thing in the factory. all of that that goes with it, we're not going to see hundreds of millions of dollars a year in a hurry off the net, are we? >> first of all, the cost structures completely different. you do not have a lot of those costs. just because there's not as much revenue does not mean